Hey Apple! Who is Big Brother now?

This television commercial, first aired during...

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Back in 1984, Apple launched an ad campaign during the Superbowl casting IBM (and by association Microsoft) as George Orwell‘s Big Brother. This year’s Superbowl saw a much more understated take on the mono-culture of 1984.

And this time, the evil empire is based in Cupertino. The subtext of this ad attempts to take the old “Think Different” mantle away from Apple. Do you think it succeeds?

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